3D all over Hanover Fair

From April 23 to 27, the Hanover Fair opened its doors to visitors. And when you walked around the fair this year, you got the impression that 3D really was everywhere, but especially at the leading sub-trade fair Digital Factory which had moved to exhibition hall 7. There, all of the major PLM and CAD software vendors presented a range of 3D use cases. Particularly remarkable was the “Technology Cinema 3D” — a special installation of the Deutsche Messe AG, because it combined all technologies supporting the engineer’s daily work in one large booth: 3D visualization and simulation applications, and of course different hardware solutions. But the other exhibitors at the Hanover Fair also used 3D technologies for innovative presentation of their products.
For several years the Digital Factory has been the event dedicated to the providers of IT solutions for the manufacturing industry. This year the Digital Factory moved to Hall 7 and the exhibitors used this opportunity to rebrand their performance. And several providers showed off their vision of a 3D future.
Dassault Systèmes presented its 3D Experience Platform, a new way for innovators to create new products in close cooperation with consumers. Bernard Charlès, President and CEO of the vendor said about this new platform: “I am convinced that within this century, people will invent and innovate more than ever before. We must provide business cases and people with holistic 3D experiences to imagine sustainable innovations capable of harmonizing products, nature and life.” So, let’s wait and see 😉
Another French company, Paris-based ESI presented its combined 3D product portfolio casino internet firstly with the new acquisition IC.IDO – a provider of immersive virtual reality solutions. Vincent Chaillou, President and COO of the ESI Group, declared: “This highperformance 3D visualization technology is the key for our customers to bridge the gap between virtual and physical prototyping applications. We combine a remarkably intuitive and robust immersive user interface with unique real-time physics for contact detection and flexible connections.”
Autodesk and Siemens too didn’t hesitate to demonstrate their visions of a brave new 3D world but not so expressively as those mentioned above. The provider of 3D graphic cards, Nvidia used the Hanover Fair to celebrate the 10th anniversary of the Quadro 3D acceleration technology – the foundation of nearly every high-end 3D visualization technology available today. 
This year, the main trends of using 3D technologies demonstrated at the Hanover Fair can be regarded as:

  • Focus on most realistic visualization
  • Focus on integration of the 3D use cases into one common platform
  • Focus on real-time and interactive visualization.

But besides the well-known solution providers of 3D technologies one vendor – SAP – was back again on stage at Hanover Fair and didn‘t miss the opportunity to showcase its idea of the “Visual Enterprise” an extension of the Digital Enterprise if you like, a buzzword making its rounds a decade before. With the acquisition of Right Hemisphere, SAP has now got a powerful technology to build a real enterprise-wide 3D visualisation platform that enriches business critical data with 3D high-end visualization technologies and the product-related information. Since R&D always has to meet business goals, we regard SAP‘s Visual Enterprise initiative as the real “life-like experience” to speed up decisionmaking processes. Just a look at (dump) 3D data — even an immersive look at the data — would no longer be enough.

04/15/2012 | By SEBASTIAN GRIMM, editorial writer with

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